Brand Monitoring
Brand intelligence from every corner of the internet
Probe AI gives marketing teams, PR professionals, and brand managers a fast way to assess brand sentiment across the web and X/Twitter. 16 parallel agents search both sources simultaneously, producing structured sentiment reports with cited evidence.
The Problem
Brand reputation is shaped in real time across platforms that traditional monitoring tools struggle to cover comprehensively. Enterprise social listening platforms (Brandwatch, Sprout Social, Meltwater) cost $1,000-10,000+ per month and require complex setup with keyword configurations, boolean queries, and dashboard building before delivering any insight.
For specific questions—“How is our brand perceived after last week's product launch?” or “What are people saying about our competitor's new pricing?”—these tools are overkill. Teams need answers to specific brand questions, not another dashboard to configure and monitor.
The highest-value brand signals often live on X/Twitter: customer complaints go viral before support tickets are filed, competitor announcements trigger public reactions, and brand crises develop in threads before reaching news outlets. Missing these early signals means responding hours or days late.
How Probe Helps
On-demand sentiment analysis
Ask a specific question about your brand, and Probe searches the web and X/Twitter simultaneously. The structured report breaks down sentiment into positive, negative, and neutral categories with representative quotes and source links. No setup, no keyword configuration—just ask the question.
Crisis detection and assessment
When a potential crisis surfaces, run a Quick Research ($0.50) to rapidly assess the scale and nature of the conversation. If it requires deeper analysis, follow up with a Deep Research query to map stakeholder positions, media coverage, and social amplification patterns.
Competitor brand tracking
Monitor how competitors are perceived by running periodic research queries. Probe captures product reviews, customer complaints, pricing reactions, and campaign performance from both web and X/Twitter sources. Use collections to maintain ongoing context across queries.
Campaign performance assessment
After launching a campaign, use Probe to assess public reception across channels. The report surfaces how the campaign is being discussed, shared, and critiqued, with specific quotes and engagement patterns from X/Twitter alongside web coverage and press mentions.
Example Queries
Why Web + X/Twitter
Brand conversations are split between public-facing web content and real-time social discussion. News articles, blog reviews, and industry coverage provide one layer—the edited, published narrative. X/Twitter provides another—unfiltered customer reactions, viral complaints, influencer commentary, and the organic conversation around a brand.
A PR crisis on X/Twitter can escalate to mainstream news within hours. A product complaint thread can go viral before any review site publishes coverage. Monitoring only web sources means seeing the story after it's fully formed. Probe's dual-source approach captures both the early social signal and the broader web context, giving brand teams the lead time they need to respond effectively.
Recommended Tier
Brand monitoring benefits from a two-tier approach. Use Quick Research ($0.50) for rapid daily or weekly sentiment checks—fast enough to run regularly at low cost. When a signal warrants investigation, escalate to Deep Research ($2) for a comprehensive analysis with 4 parallel agents and full sentiment breakdown. Deep Research+ ($5) is ideal for post-crisis forensics or major campaign assessments.
Related use cases
New accounts receive $5 in free credits—enough for 10 Quick Research sentiment checks or two full Deep Research analyses. No credit card required.